For me the principle “less is better” applies. The fewer participants the project has, the more is left for the consumer and the producer or provider. Experience has shown me that for the consumer, who is often already aware of the market and its condition, the price plays the main role. The optimal pricing is impossible under conventional business model due to the number of chain links. The consumer is forced to take a product or a service from cheaper segment, as he expected, resulting in the better or even the best quality has no chance.